How does Google decide what’s at the top of a search?

Google has software that we know as a crawler. Crawler helps to index the web pages on google.

Here is the steps crawler does:

• Crawler goes on the web pages one by one.
• Crawler checks the page content, title, heading, description, links, speed, and all on-site inspections on the web page. If the crawler finds any issue it reports to the google webmaster.
• Google webmaster is a google product that helps crawlers to crawl web pages and crawlers send the status of the web pages to the webmaster.
• When you create the new pages, you have to inspect the web URL on the google webmaster. And then the crawler crawls your web page on google.
• If Crawler finds the issue on the web page, it does not index your web page on google.
• When you get the clicks and the impression on the web pages with the query which customer search on google. It is stored on google webmaster.
• You can find all the impressions and the clicked report from the google webmaster.

Here is the snapshot which you will find on the google webmaster: 

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