SEO post 2020 and after the COVID-19 Pandemic.
SEO has been around for a long time and it makes up an enormous share of traffic for ROI driven websites. Optimizing your web-pages for SEO is going to be even more important post 2020 or Covid-19 pandemic, as organic search continues to rise above other search traffic and with work from home trend gaining lot of acceptance, both by individuals and companies, SEO and Digital Marketing will witness a huge rise in their demand.
However, with the generation Z growing in number and in their dominance over gadgets and tech-driven ecosystems, the biggest change to SEO next year is going to be the growth of voice search. Consider these facts: 31% of smartphone users worldwide use voice technology at least once a week. 50% of all online searches will be voice-based by 2020 end. Therefore, it is imperative for all website owners to optimize their web page content in order to tap into these voice-based search terms/words.
These will be the dominant SEO trends post-2020.
- Snippets Will Dominate More Search Clicks.
- Influencers Should Be Leveraged for SEO.
- Secure Websites Will be a Must.
- Websites Need to Optimize for Voice Search.
- Mobile UX Will Determine Your Top Rankings.
- Videos Will Be a Preferred Source of Information.
- CTR and Dwell Time Will Become Important Ranking Factors.
- Writing a Compelling Title Tag and Meta Description Will be a Must.
- Optimizing Your Images.
- Optimizing Your Page Speed.
- Using Well Thought Internal Linking.
- Improving the User Experience on Your Website.
- Including Keywords in Your URL.
- Focusing on Getting More Authoritative Backlinks.
- Publishing Long-form Content.
One thing is certain, if SEO and marketing experts are not willing to upskill, get adaptive, and live with an open mind, they will be unable to keep up with the technology that is changing at a very fast rate. Having said that, the future of SEO is brand consciousness. Which translates into driving communications that the target audiences can relate within meaningful and long-term ways with confidence to associate with. And to trigger this confidence among the target audience the web properties need to be secure because the online visitor is aware of its importance e.g. SSL validation of an eCommerce website.
SEO is not a magic wand, moreover many believe it is not science either, but I strongly believe it needs a systematic and scientific approach for generating better traffic and ROI for the target web properties. One thing is clear SEO only works when you use the best practices and guidelines as stipulated by Google, Bing and other search engines. By doing so, Google, Bing and other search engines will increment your website’s ranking, leading to a substantial growth in traffic that leads to conversions. However, if you do not follow the best SEO practices nothing works, not even magic.
And at “Always Digital Marketing” we believe in logical and ROI focused SEO strategy.