what is the difference between Advertisements and Promotion

Advertisement

Advertising refers to messages you send to the public via newspaper and magazine displays, bulletins, TV and radio ads, and website banners. You control the content and graphics and pay for space to show your message. The promotions are intended to work graphically with the medium to make your message stick out, competing with articles, graphics, music, shows, and other ads, called “clutter.” The more promotions a medium has, the more “mess” it contains and the less alluring it is.

Promotion

Promotion is regularly used by a company to raise sales quickly or induce a trial purchase or service by buyers. The appeals made to consumers with a promotion tend to be more rational and less emotional in nature. Promotional sales are designed to offer incentives to consumers, motivating them to buy your product or service immediately. Promotions generally result in lower profits, but they have instant effects. Promotion is more focused on building sales in the short term, rather than brand building. Types of promotions can include discount coupons, special events, rebates, and free samples.