Why is website optimization necessary in SEO?

Search engine optimization (SEO) is the process of making changes to your website so that it will appear higher in search engine results pages (SERPS). Based on a number of factors, search engines evaluate your website’s relevance and readability before assigning it a position or ranking on the search engine results page.

The more relevance the search engines determine your website has for a given search, the higher the website will rank. When you consider that more than 60% of Internet users will not look beyond the first page of google search results, it’s important to use search engine optimization to push your website keywords ranking as high as possible.

SEO services for website optimization address a variety of factors, including keyword selection, adding and refreshing content, creating search-engine friendly design, building links, and resolving technical issues that may drive search engines away.

Below are the activities uses for SEO on-page and off-page SEO optimization:

Plugin Optimization

Optimize Title & Meta Description

H1, H2 & H3 Tags Setup

Choose focus keyword

OnPage Optimization for Desired Keywords

Best Yoast settings configure

Website submission on Google, Bing

Clean Permalink & Breadcrumbs

Add Alt tag to all Images (Manually)

XML Sitemaps configuration and submission

Robot.txt file optimization

Google Analytics setup and configuration

Google Webmaster Tool Setup

Off-Page SEO:

Social Bookmarking

Backlinks of targeted keywords

Profile links on social

Search engines submissions

Listings of Google my business

Local citations

Removal of Bad backlinks

Monthly progress report of ranking

Comment, audio, video backlinks

Image links

Web 2.0 backlinks

Guest posts outreach

Anchor text ratio