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SERP Rankings

SERP is an abbreviation of “Searh Engine Result Page” and Ranking means “Position”. Then, simply SERP Ranking means a position for an article or blog post in the search engine result page.

While somebody search something in Google using a search term, then Google shows thousands or hundreds of results, but 1st page used to show 13 results. Everyone seeks the better position in the first page.

As the position or rank being determine upon the performance of Search Engine Optimization, then the rank of a blog post result is being defined as the SERP Ranking in SEO.

An adequate SEO could ensure the better rank (result) for a blog post which is the core game every optimizer try to play best. Better content, better keywords and better authority links used to result the game of the SEO upon the content that gets quick index in the knowledge graph and get ready to appear in the SERP as per audience search using the keywords that is used in the content.

So, SERP Ranking in SEO is a pretty game you could enjoy the best result if your SEO is appropriate and result stands 1st or 2nd or 3rd in the 1st SERP.

SERP(Search engine results pages)basically two types :

organic results
paid results

There are Three type of search query :

Informational
Navigational
Transactional

Informational searches are those in which the user hopes to find information on a given topic, such as Narendra Modi. It wouldn’t make much sense to place ads or other types of paid results on a SERP like this, as the search query “Abraham Lincoln” has very low commercial intent; the vast majority of searchers using this search query are not looking to buy something, and as such only informational results are displayed on the SERP.

Navigational queries are those in which the user hopes to locate a specific website through their search. This may be the case for individuals searching for a specific website, trying to locate a website whose URL they can no longer remember, or another type of navigational objective.

Finally, transactional searches are those in which paid results are most likely to be displayed on the SERP. Transactional searches have high commercial intent, and search queries leading to transactional SERPs may include keywords such as “buy” and other terms that suggest a strong desire to make a purchase.

SEO Client Checklist

1. Setup The Google Search Console

2. Install Bing Webmaster Tools

3. Setup Google Analytics

4. Install Yoast SEO (WordPress Users Only)

2. Find Solid Keywords In The Google Keyword Planner

5. Find “Question Keywords” With ATP

On-Page SEO Checklist

1. Include Your Keyword In Your URL

2. Use Short URLs

3. Front-Load Your Keyword In Your Title Tag

4. Embed Title Tag Modifiers

5. Use Your Keyword Once In The First 150 Words

6. Use Your Keyword in H1, H2 or H3 Tags

7. Optimize Images

8. Use Synonyms and LSI Keywords

9. Use External Links

10. Use Internal Links

Technical SEO Checklist

1. Identify Crawl Errors

2. Find Out How Google Views Your Page

3. Make Sure Your Site is Mobile-Friendly

4. Fix Broken Links

6. Check Your Site’s Loading Speed

Content Checklist

1. Create Amazing Content Using “The Skyscraper Technique”

2. Chunk Your Content to Maximize Readability

3. Cover Your Page’s Topic In-Depth

4. Use Schema Markup

5. Focus on Content Formats That Are Working Right Now

What are the best SEO plugins for WordPress?

Choosing an SEO plugin for your website might be difficult when you have so many options but don’t worry we are here to help you.

We will provide you with the best and most useful plugins for your website.

Here is 13 Must-Have WordPress Plugins List:

Yoast SEO:

Yoast SEO is one of the most popular WordPress plugins with over 5 million activations.

Some of the feature of the Yoast SEO Plugin:

XML Sitemap Creation
Verify Your Website On The Webmaster Tools
Optimize Title and Meta Description
Optimize AMP Pages
Optimize Your Content By The Targeted Keywords

Installing Yoast SEO is a good starting point for most WordPress site owners.

All In One SEO Pack:

All In One SEO plugin has so many functionalities the same as Yoast SEO. But it also has some extra features and easy to customize.

You can use it to:

Edit robots.txt file with an easy user interface
Edit .htaccesse without FTP
Block the bad bots and spamming traffic
Add site links schema markup
Auto-generate meta description

Rank math:

I think RankMath is the best SEO plugin for WordPress users. It’s so user friendly and easy to manage. You will get so many extra features for free while the same features are paid for Yoast SEO users.

Some extra features:

GSC (Google Search Console) integration
All types of Redirection
14 types of Rich Snippets MarkUp
Card previews for Facebook and Twitter

If you are using Yoast or All In One SEO then you can move on Rankmath just importing existing settings by RankMath’s wizard.

ShortPixel:

ShortPixel is for compress and optimizes your website’s images. Because sometimes images are can be the slowest files for your site to load when someone visits your website, image optimization can bring a positive effect on page speed, which is one of the major ranking factor.

HREFLANG Tags Lite:

Hreflang is an HTML attribute that used to identify the language targeting of a webpage. If you have multiple versions of the same page in different languages then you have to use the hreflang tag to tell search engines about these variations.

Redirection:

Redirection is an easy plugin for executing 301 redirects.

Using it is super easy. Enter the source URL and target URL, then click on the “add redirect.” button. Simple!

WP Super Cache:

What WP Super Cache does, actually it creates static HTML versions of all the dynamic posts for your website. Then it serves those pages to visitors instead of providing the dynamic one.

Really Simple SSL:

Did you know HTTPS is a ranking factor? LetsEncrypt offers SSL certificates for free.

If you find this answer useful do not forget to comment.

Why is website optimization necessary in SEO?

Search engine optimization (SEO) is the process of making changes to your website so that it will appear higher in search engine results pages (SERPS). Based on a number of factors, search engines evaluate your website’s relevance and readability before assigning it a position or ranking on the search engine results page.

The more relevance the search engines determine your website has for a given search, the higher the website will rank. When you consider that more than 60% of Internet users will not look beyond the first page of google search results, it’s important to use search engine optimization to push your website keywords ranking as high as possible.

SEO services for website optimization address a variety of factors, including keyword selection, adding and refreshing content, creating search-engine friendly design, building links, and resolving technical issues that may drive search engines away.

Below are the activities uses for SEO on-page and off-page SEO optimization:

Plugin Optimization

Optimize Title & Meta Description

H1, H2 & H3 Tags Setup

Choose focus keyword

OnPage Optimization for Desired Keywords

Best Yoast settings configure

Website submission on Google, Bing

Clean Permalink & Breadcrumbs

Add Alt tag to all Images (Manually)

XML Sitemaps configuration and submission

Robot.txt file optimization

Google Analytics setup and configuration

Google Webmaster Tool Setup

Off-Page SEO:

Social Bookmarking

Backlinks of targeted keywords

Profile links on social

Search engines submissions

Listings of Google my business

Local citations

Removal of Bad backlinks

Monthly progress report of ranking

Comment, audio, video backlinks

Image links

Web 2.0 backlinks

Guest posts outreach

Anchor text ratio

At “Always Digital Marketing” we help you optimize your business websites for maximum web exposure for top SERPs. Let us connect to know more.

How to Drive Organic Traffic to Websites?

To grow your business online. Traffic is important but RELEVANT traffic is what matters and makes the difference. In order to drive organic traffic it is important to focus on the following aspects:

1) Improve User Experience Across Your Entire Site.

2) Optimize for Voice Search.

3) Design for Mobile First.

4) Focus on Topic Clusters Instead of Keywords.

5) Write Longer Content (Most of the Time)

6) Take Advantage of YouTube SEO.

7) Create a Diverse Backlink Portfolio.

8) Never, Ever Overlook Technical SEO.

Do not overlook on-page optimization and invest in it from day one!

Add Your Main Keyword Early On In Your Content.
Write Unique Titles, Descriptions, and Content.
Optimize Your Title Tag for SEO.
Optimize Your Site’s Loading Speed.
Track Your Results With The Google Search Console.
Optimize Images for SEO.
Use Internal Linking.
Publish Amazing Content.

Blogging in 2020 is very important and is going to gain more momentum post COVID-19 world. So, here are few Blog SEO tips for you to consider.

Focus on 1–2 long-tail keywords that match the intent of your target reader.
Include your 1–2 keywords in specific parts of your post.
Make sure your blog is mobile-friendly and responsive.
Optimize your meta description, and use all the space.
Optimize your images with image alt text.

Always focus on trending off-page tactics and only use trusted local citation sites and directories, like Google My Business, to improve your off-page

Creating Shareable Content. Amazing content is always the KING in search engine optimization.

Influencer Outreach.

Contribute as Guest Author.

Social Media Engagement.

Social Bookmarking Sites.

Forum Submission.

Blog Directory Submission.

Article Submission.

At “Always Digital Marketing” we help you optimize your business websites for maximum web exposure for top SERPs. Let us connect to know more.

Is SEO Still Relevant?

Is SEO still relevant in 2020 and how relevant will it be in 2021 after Pandemic? This is a million-dollar question and whether you are a one-man company or a fortune 500 company, you cannot escape the emerging SEO trends. Moreso if you are a serious entrepreneur who wants new business SEO will now matter even more than ever before because most of the sales in the coming decade will be driven online via well-defined web portals and apps. And if that is to happen any and every business will have to optimize their websites to claim their pie of these online or web-driven sales. The reality is that SEO still matters in 2020 and will matter even more in 2021, though conventional SEO will die and contemporary SEO will define the way forward. In the coming years, SEO will not only focus on keyword-based optimization but it will rely more on User Experience. And most of the recent and major Google updates bear these telltale signs. For example, the 2019 BERT update drove SEO professionals to focus more on optimizing content based on search intent rather than keywords.

BERT UPDATE: https://blog.google/products/search/search-language-understanding-bert/

SEO has been around for more than 12 years now and makes up an enormous share of traffic for successful websites. Optimizing the webpages for SEO is going to be highly important in 2021 as organic search endures to rise above other search traffic drivers. Earlier most of the SEO experts relied on three major SEO strategies for an all-inclusive organic search strategy:

On-page SEO
Technical SEO and
Off-page SEO.

By breaking the segmenting SEO strategy and working on SEO as these three categories, it used to be easier to organize and execute website optimization plans.

However, it is not the case anymore. Now Google is one of the most advanced search engines and in order to retain this number one spot, it wants to offer the best and superior quality results to its searchers. And there are many factors that Google considers prior to including a web property in its search console for a particular search term or word. To be a part of this elite search console webmasters have to adopt contemporary SEO that is more relevant in 2021. If the SEO specialist still follows the strategy that used to work in 2019 the money spent on SEO will be a complete waste. The first page rankings for keywords in many businesses are too competitive and do not lead to conversions. This is why the Holistic SEO strategy that considers the online trends of the target audience prior to defining the SEO strategy is more relevant now than it was in 2007.

Let us consider a simple example of the rise in voice-based searches. Which was almost unheard of in the 2007 SEO strategy. Because of the rise in voice-based technology, searches in the form of direct questions will play an even more critical part of SEO in 2021: “There is an important relation between semantic search and question keywords. And with Google’s advanced semantic search SEO strategy needs to be advanced and highly focused on target audiences. Otherwise, it will only lead to traffic slippages and increase Bounce Rate which would mean disaster for the online credibility of any web property.”

At “Always Digital Marketing,” through our advanced SEO strategy, we optimize your online content so that a search engine is ORGANICALLY compelled to show it as a top result for searches of a certain keyword. Let us connect to discuss it further.

What are the best techniques for off-page SEO?

Off-page optimization is the process of linking or promoting your website using link building. Off-page works well if you have properly optimised on-page SEO. These are the steps that cover almost everything you implement for the SEO.

Start monitoring your Website uptime Top Priority
Optimize your landing pages(Proper keywords in the content) towards conversion
Track and follow-up with the goals and the ROI of your site
Form and test hypotheses to drive improvements on your site conversions
Create relevant and attractive content according to your audience
Create search rankings according to the competitor research
Create Google Local Business listing with Google My Business
Develop a link building plan for your Business Website
Develop competitor and audience content research
Verify your website linking
Optimize images size for your website
Optimize website landing pages titles
Use keywords for internal site links
Optimize website internal navigation and links
Show the same content to users and search engines
Develop a mobile-friendly website
Develop a keyword research
Optimize your site-local signals
Measure SEO Progress with the right KPIs and metrics
Optimize website URLs
Optimize website content
Verify that your site pages are showing the right HTTP status
Ensure Your Site Works across popular Browsers, Resolutions, and Devices
Use canonical if required
Establish a hierarchically organized site architecture
Measure the advancement of your Usability and CRO efforts
Develop a competitive and audience link research
Optimize your site speed performance
Optimize international sites to target different countries and languages
Optimize your 404 Error Page
Show the right mobile version to the relevant device
Show the same content to mobile users and search bots
Have a clear and easy to use navigation system
Optimize Frames & iFrames Usage
Optimize any Flash Usage
Develop an overall social media marketing plan
Engage and show your presence on social sites within your Facebook, Twitter, Instagram, and more
Use Metadata and Markup to stand out in Search Results
Generate XML Sitemaps featuring your site content
Optimize your site paginated pages
Encourage reviews, links, and referrals from customers and clients
Optimize your existing external links
Establish guest blogging collaborations with relevant industry blogs
Obtain links by covering and attending to your industry’s events
Grow the engagement from your community
Establish and measure your site Social KPIs and Conversions target
Add a conversion form to maximize customer retention
Establish and measure your site Mobile KPIs and Conversions target
Establish and measure your site Local KPIs and Conversions target
Get in touch and develop visibility with your sector influencers
Analyze the gathered metrics to improve the conversion of the site
Register your domain for additional years and buy top country extensions
Optimize the content of your mobile version
Utilise Meta Robots Tags on individual site pages
Link your authorship and publisher pages with Google+
Keep a Consistent Layout Throughout Your Website
Optimize the usage of interstitials and splash pages
Optimize your site videos
Clean your HTML from non-relevant information
Promote your content with your community in social networks
Distribute frequent press releases with relevant news about your company
Submit your site to authority and relevant directories
Interact in most important communities in your sector
Include and configure social share buttons
Enhance your site security against spam
Optimize your local business presence in relevant local communities
Build an optimized presence in a relevant industry targeted social networks
Follow-up and evolve your social actions based on your results

What is the off-page SEO? We’ll help you understand how to start off-page SEO steps with our expert off-site optimization services. ✓ Get a free consult with Always Digital Marketing!

Instagram’s new feature, what is it?

The company has now added 10 new features for Instagram and Facebook users. This will make it easier for users to use these two platforms simultaneously. Know what those new features are?

Nowadays the whole world is active on social media. People want to be on every platform from Facebook, Instagram, and Twitter. But sometimes it is difficult to use different apps or stay active on them. In view of this problem of users, Facebook has now added 10 such new features on Instagram which are connected to each other. Actually, Facebook was working on cross-platform messaging for a long time on Instagram and Messenger.

Now Facebook has launched its cross-app messaging and calling feature for users. This will make users very easy. After the new features, you can make messages and calls from Instagram and Messenger on another platform.

Why Businesses Should Work on Gaining Customers’ Trust Online

Without Gaining Customers’ Trust Online it is impossible to succeed in online sales and subscriptions. Any business interested in having a strong web presence should first work on building online trust. Unless this is achieved nothing else can be attained.

Here are a few simple ways to gain Customers’ Trust Online.

Social Proof Boosts Online TRUST

Social proof is a very powerful tool when it comes to building a strong online presence that directly contributes to Trust and Credibility factors. An interested buyer of services or product will always look for trust signals and authenticity of your online claims. Because buyers may doubt claims about your product or services, it is important to offer them assurance and one of the best ways to achieve this is via social proof. On social platforms, it is real people with real comments and compliments alike. These factors eventually help the online visitor to make a smarter purchase decision.

The more social proof you can gather on the business website, the easier it becomes to build on the trust component that leads to an inevitable increase in sales.

Google My Business Listing

Google My Business Listing allows the business owners to create, verify and edit a business listing in Google with a lot of ease and without having to do any extra work on the business website or implementing a search engine optimisation strategy. Google developed Google My Business as a credible means to make it easier for online searchers to get the information they need, instantly and from the convenience of their smart device. Google my business page is a very easy way to tell your potential online customers that you are real and you mean serious business. Moreover, if there are some positive reviews on your Google My Business Listing page then it becomes easier for the online prospect to proceed with the purchase. Because he is able to trust the brand and he/she is convinced that he/she will not be duped.

SSL Certification

The main reason why SSL is used is to keep confidential information sent across the Internet, encrypted so that only the proposed recipient can access it. This is important because the information a business sends on the Internet is passed from one computer to another in order to reach to the destination server. In this transition process, there are high chances that the information/data can be hacked or compromised. SSL certificate ensures that the data is encrypted and arrives at the destination without any malware. Web properties with a valid and authentic SSL certificate tend to do more online business compared to websites without an SSL certificate. SSL certificate invokes a strong sense of TRUST when it comes to online purchases and subscriptions. So if you are serious about your online presence make sure you build online trust with an authorized SSL certificate.

Verifiable Testimonials

A website with well defined and verifiable testimonials is very likely to perform better in terms of online trust compared to a website with no testimonials or fake testimonials. Online prospect is smart enough to tell the difference between real and fake testimonial. Therefore make sure you have real people leave you real feedback. And if they agree to upload their picture along with a verifiable link to LinkedIn or any other Social Media platform nothing like it. It will go a long way toward boosting your online trust.

Original Content

Apart from attracting high rankings in SERPs, original content also helps the online prospect relate with it better, thereby generating a strong trust factor that prompts the online visitor to interact with the webpages longer. This has a positive impact on controlling Bounce Rate, and apart from building on Google’s trust factor, it enhances the online visitors’ trust in the web property that tends to improve online sales and top SERPs positions.

Therefore, it will be correct to say that by building trust between you and your customers, you are creating better work ethics, improving your business’s reputation, while providing something of worth to your customers. So work on ONLINE TRUST and see your sales skyrocket.

What are the best website analysis tools?

If you have a website and curious about the website information and details, We would like to recommend you use the best website analysis tools for the job. However, if you are planning on spending some bucks on your website. Follow the following links:

https://www.semrush.com/

https://ahrefs.com/

https://seositecheckup.com/

https://majestic.com/

https://moz.com/researchtools/ose/

https://www.alexa.com/

https://www.similarweb.com/

http://www.link-assistant.com/website-auditor/

http://seositecheckup.com/

http://theseotools.net/website-reviewer

http://www.seoptimer.com/

https://zadroweb.com/seo-auditor/

http://www.raventools.com

http://www.seomoz.org

http://www.spydermate.com

http://www.linkresearchtools.com

https://search.google.com/search-console

Your Go-To Solution for SEO Success

If you want technical analysis for your website by manually or by the tool, contact www.alwaysdigitalmarketing.com now

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