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Quality SEO Tips

The most important tips for quality SEO. Hope you will get help with it.

1. Remove anything that slows down your site. Eg, Optimize images size, Minify CSS, JavaScript, and HTML, remove cache, Evaluate plugins, Enable HTTP, Compress content, Reduce redirects & more.

2. Link to other websites with relevant content.

3. Write for humans first, search engines second.

4. Encourage other trustworthy sites to link to you.

5. Have web analytics in place at the start.

6. Write unique and relevant meta titles and descriptions for every page.

7. Use readable and meaningful URLs(landing pages) only.

8. Build momentum with social signals.

9. Use the right keywords in your images(Alt Tags).

10. Create & publish unique content consistently to improve your rankings.

11. Write content on business-oriented keywords, so it important to work on a perfect keyword list.

So these are some popular tips that you can follow while working in an SEO environment.

Contact Always Digital Marketing, if you want to improve your website availability on google and other search engines.

Google is celebrating its 22nd birthday, Doodle created in a special way

The globally famous search engine Google is celebrating its 22nd birthday today. Google has shared a Doodle in its special style. The search engine Google was founded in 1998 by two students, Stanford University of California, Larry Page, and Sergey Brin.

The search engine Google was founded in the year 1998. It was founded by two Ph.D. students, Larry Page, and Sergey Brin, of Stanford University, California. Larry Page and Sergey Brin named it ‘Backrub’ before Google’s official launch. Over time, it was later named Google, which is now known by the whole world. It is designed to share all kinds of information around the world.

Explain that in the initial period, Google’s birthday was celebrated on different dates. Google has been celebrating its birthday on September 7 till the year 2005. After which Google’s birthday has also been celebrated on 8 September and 26 September. Recently, Google has started celebrating its birthday on 27 September.

In today’s time, Google celebrates special occasions around the world through doodles. From the year 1998, Google started making its own doodles. Google created the first doodle in honor of the Burning Man Festival. Google is working in more than 100 languages worldwide. Alphabet Inc is Google’s parent company.

What is Google webmaster tool?

Google Webmaster Tool is a free toolset provided by Google that helps you understand what’s going on with your website.

GWT Works:

See your website’s performance
It will help you to find any technical errors related to your website.
Submit content for crawling and remove content that you don’t want to be indexed.
Google Webmaster Tools will keep your website updated and healthy, will keep the visitors coming back and eventually turning them into leads. with all these help you can identify the brand growth.
Monitor Backlinks.
Helps to analyze organic(SEO) performance of the website.
Google Webmaster Tools will analyze all broken links, duplicate titles, descriptions & links to your site, etc.
It will check indexing status and optimize visibility of the site.
Google webmaster will monitor and resolve all malware or spam issues that will keep your site clean.
Google Webmaster Tools will monitor the search engine related information like search keywords, backlinks, crawl errors, CTR, impressions, ranking data, blocked URLs, HTML errors, etc.
Search Console is where Google will communicate with you should anything go wrong (crawling errors, manual penalties, increase in 404 pages, malware detected, etc.)

Steps to Submit Website to GWT:
Add a DNS record to your domain’s configuration.
Add a Meta tag to your site’s homepage.
Upload an HTML file to your server.

The following metrics are used in Google Webmaster Tool:

Search Appearance: Search Appearance uses an example site to illustrate the elements of Google Search results. You can use the pop-up window to visualize how your site may appear in search.

Structured Data: The Structured Data page in Search Console shows the structured information that Google was able to detect on your site. It also provides information about errors in page markup that may prevent rich snippets (or other search features) from being displayed.

Rich Cards: The rich cards report helps you fix errors in any rich card structured data that Google has found on your site. The report also points out areas where you could provide more information to take fuller advantage of Google’s rich card platform.

Data Highlighter: You simply use the Data Highlighter to tag the data fields on your site with a mouse. Then Google can present your data more attractively, uniquely in search results and in other products such as the Google Knowledge Graph.

HTML Improvements: The HTML Improvements page shows potential issues Google had found when crawling and indexing the site. Issues may be in the title, meta description, and non-indexable content.

Accelerated Mobile Pages: Accelerated Mobile Pages (AMP) are Web pages designed according to an open-source specification. Validate AMP pages are cached in Google’s AMP cache, which allows them to be served even more quickly.

Search Analytics: The Search Analytics Report shows how often your site appears in Google search results. Filter and group data by categories such as search query, date, or device and see how your search traffic changes over time, where it’s coming from, and what search queries are most likely to show your site, Learn which queries are made on smartphones and use this to improve your mobile targeting, See which pages have the highest (and lowest) click-through rate from Google search results.

Links to your Site: The Links to Your Site report lists all the links that Googlebot discovered during its crawling and indexing process, as well as the most common links sources and the pages on your site with the most links. In addition, you can also see the most common anchor text found by Google. You can click each list item to see more detailed information. If users reach a page on your site as a result of clicking a link with a redirect, that intermediate link will also be listed.

Internal Links: The number of internal links pointing to a page is a signal to search engines about the relative importance of that page. If an important page does not appear in this list, or if a less important page has a relatively large number of internal links, you should consider reviewing your internal link structure.

Manual Actions: The Manual Action report lists all the instances where a human reviewer has determined that pages on your site are not compliant with Google’s webmaster quality guidelines.

International Targeting: The Language section of the International Targeting page provides a bird’s eye view on errors from hreflang links throughout your site. For example, if you manage three international sites and you want to monitor errors for the Spanish side, you’d choose the Spanish version from the site selector (e.g. http://www.example.es) to see all language variants for that site with return errors.

Mobile Usability: The mobile usability report identifies pages on your site with usability problems for visitors on mobile devices.

Index Status: The Index Status report provides data about the URLs that Google tried to index in the current property for the past year. It shows total indexed URLs in your site which are blocked by robots.txt and those URLs removed.

Blocked Resources Report: The Blocked Resources Report aims to give webmasters more insight into which images, CSS, JavaScript, and other resources are currently being blocked by Google. The report shows you initially, which hosts are being blocked. Then by clicking on the rows, it will give you the list of blocked resources within that host.

Clicking further will show you the specific pages that embed those blocked resources, ultimately taking you through “the steps to diagnose and resolve

Remove URLs: The Remove URLs tool enables you to temporarily block pages in your Search Console property from Google Search results.

Crawl Errors: The Crawl Errors report provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.

Crawl Stats: The Crawl Stats report (for websites only) provides information on Googlebot’s activity on your site for the last 90 days. These stats take into account all content types that we download (such as CSS, JavaScript, Flash, and PDF files, and images).

Fetch as Google: You can use ‘Fetch as Google’ to see whether Googlebot can access a page on your site, how it renders the page, and whether any page resources (such as images or scripts) are blocked to Googlebot.

Robots.txt Tester: The robots.txt Tester tool shows you whether your robots.txt file blocks Google web crawlers from specific URLs on your site.

URL Parameters: You can use the URL Parameters tool to indicate the purpose of the parameters you use on your site to Google. For example, if you are the owner of a global shopping site, you might tell Google that you use the country parameter to distinguish between pages dedicated to consumers in different countries.

Contact Always Digital Marketing to resolve any kind of google webmaster issues.

Which is the strongest part of SEO, on page or off-page optimization?

As we all know that whenever a site is live, first we have to work on On-Site SEO. We do not work directly on off-page SEO and the backlink. 90% ranking depends on the on-page SEO. If there are proper landing pages, content, h1, title, description, keywords, robots, and sitemap available on the website according to its keywords then no one can stop you to get rank on google. So that is the reason we can say on-page is the strongest part of SEO and play a very important role then off-page SEO.

On-Page SEO checklist:

Keyword optimization

Analyze and define keyword Relevancy, Proximity, and Frequency in content

Formulate best Keyword pattern in content based on recent Google Updates

Check the content versus keywords ratio in Descriptions, Titles, and Meta Tags

Content enhancement with a well-integrated ratio of keywords and adherence to LSI – Latent Semantic Indexing

W3C HTML & CSS validation check

Optimization of title tags of all important pages

Optimization of header tags H1, H2, and H3

Analysis of bold tag

Content optimization for right keyword density

Review of non-index able attributes like Frames from SEO aspects and recommendations

Image optimization

Anchor tag optimization

Hyperlink Optimization

Optimizing internal linking structure (Navigation)

Optimization of external Links

The broken links analysis report

Creation & Optimization of HTML Site Map

Dynamic Google, Yahoo & MSN sitemap develop and submission

Content Optimization

Alexa account setup

Set up of necessary 401 / 301 redirections

Setup webmaster account on Google, Yahoo & MSN

Optimized website URL architecture

MOD rewriting suggestion

Our OFF-PAGE checklist:

Social Bookmarking

Article Submission

Directory Submission

Blog Submission

Classified Posting

Press Release

Forum Posting

Answer Site Posting

Social Media Marketing

Guest blogging

Infographic submission

Business Listing

Review Posting

Profile Creation

At Always Digital Marketing, we work towards transforming your web properties into Hawks!

How To Rank High On Google

SEO is important because it keeps your website in top SERPs – search engine result pages – The higher you rank in results pages, the more clicks and traffic your site will generate. In 2020 and beyond SEO is more about improving user experience that helps in the reduction of bounce rate and retention of customers with higher repeat ratios.

Moreover, by improving your SEO you allow your business to get found online by relevant customers, which grows eligible traffic to your website and to your online store. The more the relevant traffic, the higher is the number of qualified leads, which you can convert into potential customers.

The rule is “Stay Relevant and do not optimize your website for Google Bots, but for your target customers!” If you can achieve this your website will surpass all competition and will rank higher on most competitive and business-driving keywords. Just remember, “Successful SEO is not about tricking Google. It’s about PARTNERING with Google to provide the best search results for Google’s users.”

Make sure your website offers the best user experience and the online visitor who has landed the first time on the website finds it easy to interact with webpages and other aspects of the website. Efficient web design always guides the website visitor to the topic or CTA that he/she is interested in. If a website fails to achieve this ease of interaction it is bound to have a higher bounce rate and once that happens, Google will tend to show it less in SERPs because at the end of the day Google also does not want to disappoint the searcher by landing him/her on an irrelevant or poorly optimized website. It reflects poorly on the reputation of Google as the world’s most intuitive search engine. If you can take care of this aspect and understand this simple logic. Your website will rank high in Google SERPs.

Once the UI and UX aspects have been taken care of it is important to address the following aspects:

Improve Your On-Site SEO. Here You Need to Ensure The Website Optimization Meets All Google Guidelines.
Add LSI Keywords To Your Page. Latent Semantic Indexing is Like Finding Synonyms of Your Target Sets of Keywords.
Monitor Your Technical SEO. It Is All About Data These Days. Refer To Analytics and take insights.
Match Your Content to Search Intent. This Is Essential to Reduce Bounce Rate.
Reduce Your Bounce Rate Via Great UI and UX.
Find Even Sets of Keywords to Target.
Publish engaging High-Quality Content.
Build Backlinks to Your Site. Only relevant and from High PR sites.

In the end, it is all about working on improvements relentlessly and seeking insights from live data reflections and behavioral patterns of the website and accordingly updating every webpage for better results. Quoting Bruce Clay “It is not the job of search engine optimization to make a pig fly. It is the job of the SEO to genetically re-engineer the Web site so that it becomes an eagle.”

At Always Digital Marketing, we work towards transforming your web properties into Hawks!

Important news for Google Drive Users

There is going to be a big change in Google Drive in the coming days. Now your deleted files in Google Drive will be able to save only for 30 days. After this, Google will delete your trash.

If you use Google Drive, then this news is for you. Soon you will see a big change in Google. Till now you used to store all your data in Google Drive. Many times, even after your file was deleted, she was saved in Google Drive. But now this will not happen. Yes, just like Gmail, Google Drive Trash i.e. deleted will be saved for only 30 days. After this, Google will delete these files.

Google has given information about the drive update through a blog. Google has said, ‘We are going to change our retention policy from October 13, 2020, under which any file in the trash folder will be automatically deleted after 30 days. This policy will apply to Gmail as well as Gmail.

Let me tell you that the file of Google Drive Trash was always saved at the moment. But now it will not happen from October 13. Now your data will be saved for only 30 days. After this, Google will also delete your data from its drive. Google says that users will get the benefit of the new update. Now users will delete only those files which they really want to delete. Google will also show a banner to the user about this new policy so that people can become aware of it.

Recently, there was a big bug in Google Drive due to which hackers could misuse the drive. Hackers can also hack your phone with this bug, although Google fixed this bug in time. Now your files, images, and documents can be safe in Google Drive.

SEO post 2020 and after the COVID-19 Pandemic.

SEO has been around for a long time and it makes up an enormous share of traffic for ROI driven websites. Optimizing your web-pages for SEO is going to be even more important post 2020 or Covid-19 pandemic, as organic search continues to rise above other search traffic and with work from home trend gaining lot of acceptance, both by individuals and companies, SEO and Digital Marketing will witness a huge rise in their demand.

However, with the generation Z growing in number and in their dominance over gadgets and tech-driven ecosystems, the biggest change to SEO next year is going to be the growth of voice search. Consider these facts: 31% of smartphone users worldwide use voice technology at least once a week. 50% of all online searches will be voice-based by 2020 end. Therefore, it is imperative for all website owners to optimize their web page content in order to tap into these voice-based search terms/words.

These will be the dominant SEO trends post-2020.

Snippets Will Dominate More Search Clicks.
Influencers Should Be Leveraged for SEO.
Secure Websites Will be a Must.
Websites Need to Optimize for Voice Search.
Mobile UX Will Determine Your Top Rankings.
Videos Will Be a Preferred Source of Information.
CTR and Dwell Time Will Become Important Ranking Factors.
Writing a Compelling Title Tag and Meta Description Will be a Must.
Optimizing Your Images.
Optimizing Your Page Speed.
Using Well Thought Internal Linking.
Improving the User Experience on Your Website.
Including Keywords in Your URL.
Focusing on Getting More Authoritative Backlinks.
Publishing Long-form Content.

One thing is certain, if SEO and marketing experts are not willing to upskill, get adaptive, and live with an open mind, they will be unable to keep up with the technology that is changing at a very fast rate. Having said that, the future of SEO is brand consciousness. Which translates into driving communications that the target audiences can relate within meaningful and long-term ways with confidence to associate with. And to trigger this confidence among the target audience the web properties need to be secure because the online visitor is aware of its importance e.g. SSL validation of an eCommerce website.

SEO is not a magic wand, moreover many believe it is not science either, but I strongly believe it needs a systematic and scientific approach for generating better traffic and ROI for the target web properties. One thing is clear SEO only works when you use the best practices and guidelines as stipulated by Google, Bing and other search engines. By doing so, Google, Bing and other search engines will increment your website’s ranking, leading to a substantial growth in traffic that leads to conversions. However, if you do not follow the best SEO practices nothing works, not even magic.

And at “Always Digital Marketing” we believe in logical and ROI focused SEO strategy.

Google removed PayTM from Play Store, this is the reason?

Google has removed Paytm from the Play Store. Google has cited a policy violation behind it.

Google has removed the Paytm app from the Play Store. Google has removed from the Play Store citing a policy violation. Google said that it does not allow apps promoting sports betting and such apps will be removed from the Google Play Store.

After Google’s decision, Paytm tweeted, “Paytm Android App on Google’s Play Store is temporarily unavailable for new downloads or updates.” It will be back very soon. All your money is completely safe, and you can continue your Paytm App as usual.

Google said in a blog post, “We do not allow online casinos or endorse any irregular gambling app that facilitates sports betting.” This includes apps that encourage customers to visit an external website that offers a chance to win money or cash prizes in sports by taking money. This is a violation of our policies. ”

Such apps are launched in large numbers before major sporting events like IPL in India. The latest season of the Indian Premier League (IPL) is scheduled to begin in the UAE from 19 September.

What precautions are necessary while installing any new app?

You should avoid downloading any app available on the play store. Only install trusted apps and take full care while installing them as well.

The largest number of users in our country are from Android smartphones. We mostly download and install the Google Play Store apps, but many times we install apps from the Play Store without even thinking. While installing the app, we do not know how many times we easily click on the ‘I agree’ and ‘Terms and conditions’ without reading the terms and conditions. This mistake may outweigh us.

Do not give permission easily

Whenever users download an app from the play store, the app asks for permissions. These permits contain messages, phone call details, media files, contacts. By doing this, we give access to the application and our contacts may be tampered with. Before installing these apps we need to read the term and condition carefully and do not give permissions easily.

Hackers can reach the gallery

Apart from this, when we download a photo editing app, we are asked for access to the camera and gallery and we also give it. Such apps can be dangerous. With their help, hackers can access your gallery. However, if you skip the permissions while downloading the app, you cannot take advantage of all the features of the app. At the same time, if you give access, then the risk of your personal data leaking increases. Almost all mobile apps transmit and receive data between phones and remote servers. We should be careful while installing the app.

How to stop autoplay unwanted videos on Facebook?

The feature of the auto-play video is good for the convenience of users, but it costs more data on mobile, battery costs more and unwanted video also becomes auto-play.

Nowadays, along with YouTube, people are also using social media website Facebook and its app to watch videos. In order to grab the attention of the users, autoplay is done while scrolling the video on Facebook. This auto-play video feature is good for the convenience of users, but it costs more data on mobile, battery costs more and unwanted video also becomes auto-play. You can also turn this feature off if you want.

If you are using Facebook on a web browser, then click on the drop-down menu on the top right side. After this, you will see many options. Click on the Settings option. After this, tap on the option of videos at the bottom left side. There will be an option of auto-play videos, turn this feature off.

How to turn off this feature on the Android app

Android users can also turn off the auto-play feature by going to the menu on the home page of the Facebook app. The option of Settings and Privacy will be seen here. After clicking on it, tap on Settings. After scrolling down, click on Media & Contact. There will be an option of Auto-Play, you have to select Never Auto-Play Videos.

Facebook launches Instagram reels in India

Facebook has started its short video making app Instagram Reels in India. The Reels tab will be a new tab on the navigation bar, which will replace the Explore tab on Instagram. The Reels tab is a new tab in the navigation bar, so this feature will no longer be in a unit (unit) in Explore, as it used to be.

Through the reels, you can record and edit 15-second multi-clip video and audio. Also, you can add value through new effects and creative tools in it.

Instagram Reels became the most favorite app of young Indians after Tittock’s departure. According to research, seven out of 10 Indians between the ages of 18 and 29 like it and they say they want to use it as a video sharing platform.

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