Category: SMO

Google Webmaster Tool is a free toolset provided by Google that helps you understand what’s going on with your website.

GWT Works:

See your website’s performance
It will help you to find any technical errors related to your website.
Submit content for crawling and remove content that you don’t want to be indexed.
Google Webmaster Tools will keep your website updated and healthy, will keep the visitors coming back and eventually turning them into leads. with all these help you can identify the brand growth.
Monitor Backlinks.
Helps to analyze organic(SEO) performance of the website.
Google Webmaster Tools will analyze all broken links, duplicate titles, descriptions & links to your site, etc.
It will check indexing status and optimize visibility of the site.
Google webmaster will monitor and resolve all malware or spam issues that will keep your site clean.
Google Webmaster Tools will monitor the search engine related information like search keywords, backlinks, crawl errors, CTR, impressions, ranking data, blocked URLs, HTML errors, etc.
Search Console is where Google will communicate with you should anything go wrong (crawling errors, manual penalties, increase in 404 pages, malware detected, etc.)

Steps to Submit Website to GWT:
Add a DNS record to your domain’s configuration.
Add a Meta tag to your site’s homepage.
Upload an HTML file to your server.

The following metrics are used in Google Webmaster Tool:

Search Appearance: Search Appearance uses an example site to illustrate the elements of Google Search results. You can use the pop-up window to visualize how your site may appear in search.

Structured Data: The Structured Data page in Search Console shows the structured information that Google was able to detect on your site. It also provides information about errors in page markup that may prevent rich snippets (or other search features) from being displayed.

Rich Cards: The rich cards report helps you fix errors in any rich card structured data that Google has found on your site. The report also points out areas where you could provide more information to take fuller advantage of Google’s rich card platform.

Data Highlighter: You simply use the Data Highlighter to tag the data fields on your site with a mouse. Then Google can present your data more attractively, uniquely in search results and in other products such as the Google Knowledge Graph.

HTML Improvements: The HTML Improvements page shows potential issues Google had found when crawling and indexing the site. Issues may be in the title, meta description, and non-indexable content.

Accelerated Mobile Pages: Accelerated Mobile Pages (AMP) are Web pages designed according to an open-source specification. Validate AMP pages are cached in Google’s AMP cache, which allows them to be served even more quickly.

Search Analytics: The Search Analytics Report shows how often your site appears in Google search results. Filter and group data by categories such as search query, date, or device and see how your search traffic changes over time, where it’s coming from, and what search queries are most likely to show your site, Learn which queries are made on smartphones and use this to improve your mobile targeting, See which pages have the highest (and lowest) click-through rate from Google search results.

Links to your Site: The Links to Your Site report lists all the links that Googlebot discovered during its crawling and indexing process, as well as the most common links sources and the pages on your site with the most links. In addition, you can also see the most common anchor text found by Google. You can click each list item to see more detailed information. If users reach a page on your site as a result of clicking a link with a redirect, that intermediate link will also be listed.

Internal Links: The number of internal links pointing to a page is a signal to search engines about the relative importance of that page. If an important page does not appear in this list, or if a less important page has a relatively large number of internal links, you should consider reviewing your internal link structure.

Manual Actions: The Manual Action report lists all the instances where a human reviewer has determined that pages on your site are not compliant with Google’s webmaster quality guidelines.

International Targeting: The Language section of the International Targeting page provides a bird’s eye view on errors from hreflang links throughout your site. For example, if you manage three international sites and you want to monitor errors for the Spanish side, you’d choose the Spanish version from the site selector (e.g. http://www.example.es) to see all language variants for that site with return errors.

Mobile Usability: The mobile usability report identifies pages on your site with usability problems for visitors on mobile devices.

Index Status: The Index Status report provides data about the URLs that Google tried to index in the current property for the past year. It shows total indexed URLs in your site which are blocked by robots.txt and those URLs removed.

Blocked Resources Report: The Blocked Resources Report aims to give webmasters more insight into which images, CSS, JavaScript, and other resources are currently being blocked by Google. The report shows you initially, which hosts are being blocked. Then by clicking on the rows, it will give you the list of blocked resources within that host.

Clicking further will show you the specific pages that embed those blocked resources, ultimately taking you through “the steps to diagnose and resolve

Remove URLs: The Remove URLs tool enables you to temporarily block pages in your Search Console property from Google Search results.

Crawl Errors: The Crawl Errors report provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.

Crawl Stats: The Crawl Stats report (for websites only) provides information on Googlebot’s activity on your site for the last 90 days. These stats take into account all content types that we download (such as CSS, JavaScript, Flash, and PDF files, and images).

Fetch as Google: You can use ‘Fetch as Google’ to see whether Googlebot can access a page on your site, how it renders the page, and whether any page resources (such as images or scripts) are blocked to Googlebot.

Robots.txt Tester: The robots.txt Tester tool shows you whether your robots.txt file blocks Google web crawlers from specific URLs on your site.

URL Parameters: You can use the URL Parameters tool to indicate the purpose of the parameters you use on your site to Google. For example, if you are the owner of a global shopping site, you might tell Google that you use the country parameter to distinguish between pages dedicated to consumers in different countries.

Contact Always Digital Marketing to resolve any kind of google webmaster issues.