What does SEM stand for?

SEM stands for Search Engine Marketing. It is a digital marketing strategy that involves promoting websites by increasing their visibility in search engine results pages (SERPs) through paid advertising. SEM encompasses various activities, with the primary focus on paid search advertising. This includes tactics such as pay-per-click (PPC) advertising, where advertisers bid on keywords and pay a fee each time their ad is clicked.SEM also involves other strategies like search engine optimization (SEO), which aims to improve a website’s organic (unpaid) visibility in search results. In summary, while SEO focuses on optimizing a site to rank higher in organic search results, SEM includes both paid advertising and organic strategies to enhance a website’s visibility in search engines.

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